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A helpful guide to the benefits of emails and images in your  digital marketing portfolio.

WHAT'S BETTER FOR YOU?

One of the biggest challenges to coming up with a successful comprehensive marketing plan is figuring out the best channel for your content: emails or social media and location based ads.

Putting cost and budgets aside, the most important thing to figure out is which channel is most effective for your type of business and the content that you are sharing.

SIZE MATTERS

One challenge most local brick and mortar businesses face is building large, relevant email databases.

To understand the issue, let's do some quick math.

Successful email campaigns see less than a 15% open rate and less than 1.5% engagement rate. So, if you emailed 10,000 people you could expect 150 engagements.

And that's for successful, well designed email campaigns.

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