RIGHT PLACE
RIGHT TIME
Two Simple Tips for Effective Marketing Strategies to Grow Your Business
GET MORE FEET
THROUGH YOUR DOOR
Social media. Emails. SEO. Paid ads. Review/travel sites. At the end of the day, it's not about 'likes' and 'views'.
The point is to get more people visiting your business.
We put together some research on how people decide where to shop, and the most effective marketing techniques for local businesses. Here are the two most important things to consider while you build your marketing strategy.
CONTEXT MATTERS
It's not just who sees your ad - but what they're doing when they see it.
The most important time to reach potential customers is while they're shopping.
Customers who receive ads and notifications while they're shopping are 10 times more likely to make a purchase or visit a business.
LOCATION, LOCATION, LOCATION
People shopping near you are the most likely to visit your business. It sounds obvious, but the data is striking:
57% of people who see an ad relevant to their current location will engage with it, and think about visiting the business.
CONCLUSION
The best ads reach your customers WHERE they’re shopping WHILE they’re shopping, and make it easy for them to shop.
For example, a restaurant running paid digital ads for online ordering and delivery from 5-7pm. The right place at the right time.