We speak to a lot of business owners and community members like you. And we know developing a successful marketing strategy can be challenging.
The tools and platforms are complex; and it's hard to know the impact on your bottom line.
But it doesn't have to be that way. A successful marketing plan for your business should do something very simple:
Social media. Emails. SEO. Paid ads. Review/travel sites. At the end of the day, it's not about 'likes' and 'views'.
The point is to get more people visiting your business.
To better understand this challenge facing small and medium business, we accumulated some research on how people decide when and where to shop, eat and drink; and the most effective marketing techniques for local businesses.
Here are the two most important things to consider while you build your marketing strategy.
It's not just who sees your ad - but what they're doing when they see it.
The most important time to reach potential customers is while they're shopping.
Customers who receive ads and notifications while they're shopping are 10 times more likely to make a purchase or visit a business.
Location, Location, Location
People shopping near you are the most likely to visit your business. It sounds obvious, but the data is striking:
57% of people who see an ad relevant to their current location will engage with it, and think about visiting the business.