Take your pictures from basic to boss.
ictures play a huge role in consumer purchasing decisions. In fact, pictures are the single most powerful tool to influence what shoppers buy:
- 63% of consumers say good images are more important than captions
- 53% find images more important than ratings or reviews
- including a photo with a restaurant menu item increases orders by 30%
Not only are your pictures are massively important - so is picture quality. Here we provide 5 quick tips we picked up to make your pictures better.
Every business has a unique theme and focus for its social brand. Creating your visual story starts with content that represents you.
For this tutorial we got our friend Dani to volunteer as our subject.
But whether your jam is food, drinks, events, clothing: the same advice applies.
Step 1: Use Natural Light
A well lit picture is easier to read and easier to edit.
Step 2: Turn On the Grid
Center your subject for more impactful images that catch the eye.
Step 3: Be Bold
Strong colors and shapes make an impression.
Step 4: Get Up Close
Getting closer exposes more detail.
Step 5: Hit The Angles
Shoot from different angles to find the best viewpoint.